MANUAL DE LA EQUIDAD - LA GANGA

At home, there are still roles we struggle to understand. For example, that housework isn’t a “little favor” to anyone — it’s a shared responsibility. That no one has ever lost an arm from cleaning the curtains. That dirty laundry doesn’t bite. Or that there’s more than enough room in the kitchen for everyone. That’s how the Household Equity Manual was born. A manual you’ll actually want to read. #8M

Advertising Agency: Destilería
Brand: La Ganga
Campaign: El Manual de la Equidad
CEO: Antonio Jiménez
CMO: Mónica Rumbea
Creative Director: César Sepúlveda, Carlos Parra
Copywriter: Suzanne Soria D.
Art Director: Julio Peña, Jeshua Quimí, Sergio Estrella

Content Manager: Juan Manuel López
Account Executive: Meche Campodónico
Director: Oscar Borja

Post: Carlos Aguirre

Illustrations: Ashley Nivelo

Client: Paola Matute, Julio Ramírez

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