Unhealthy Love - Doctores Ya!

Valentine’s Day is built on one idea: showing love through sweet gestures. But in a country with growing health issues, sugar isn’t always love. So we questioned the most accepted gesture of all: giving chocolates. Because if you truly care about someone, why give them something that harms them? We created a print and social campaign that replaced romance with nutritional truth. Chocolate gifts were reframed as what they really are, high sugar, high risk.

Advertising Agency: La Destilería, Guayaquil.
CEO: Antonio Jiménez
CMO: Mónica Rumbea
Creative Director: César Sepúlveda
Copywriter: Suzanne Soria
Art Directors: Hugo Macías, Sergio Estrella
Content Manager: Ariana Vera
Photographer: Jisleidis Cedeño
Set Advisor: Oscar Borja
Account Executive: Maika Urdialez
Client: Andrea Nichols

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